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The Story About Us

The Story About Us

Since 1996
We were the first tour operator to create high-quality small-group tours.
Small groups
When we say small groups, we really do mean it. Maximum sizes are from 7-15 people
Local expertise
Our tours are all created with the help of passionate locals to take you off-the-beaten path.
Responsible tourism
We are proud to stand by the ethical standards of Responsible Tourism.
Most recommended
With features on BBC World, CNN, The History Chanel, and Now This.

Artviva: Your Gateway to Authentic Italian Experiences

At Artviva, we believe that travel is more than just seeing new places—it’s about immersing yourself in the culture, connecting with the locals, and creating unforgettable memories. With over 20 years of experience based in Florence, we offer unique and authentic experiences all over Italy.

 When you choose Artviva, you’re choosing a company that truly knows Italy, inside and out. We’re not just a name on a website—we’re here on the ground in Florence, ready to assist you and ensure your journey is seamless from start to finish.

Duomo of Florence

Why reserve with Artviva? Trusted for over 20 years.

Founded in 1996, Artviva has evolved from a small theater company into Italy’s most highly acclaimed tour operator. With over two decades of experience, we have perfected the art of creating unique travel experiences that blend deep cultural knowledge, passion, and storytelling.

Our long-standing reputation is built on thousands of satisfied travelers who return year after year, knowing they can trust us to deliver authentic and insightful experiences throughout Italy.

Tour_experience

Expert Guides – The Best in Italy

Our team of expert guides is the cornerstone of Artviva’s success. We work with the most knowledgeable and engaging professionals, including art historians, local authors, artists, and even aristocrats who have an intimate connection to Italy’s rich history and culture. 

Our guides don’t just give you facts; they bring Italy to life, sharing hidden stories, local secrets, and their personal passion for the places you visit. With Artviva, you get more than a guide—you get a local friend who is eager to show you the real Italy.

Highly Recommended and Widely Acclaimed

Artviva is proud to be the most recommended tour operator in Italy, endorsed by every major travel guide including Rick Steves, Lonely Planet, and The New York Times. Our tours have been featured on the BBC, CNN, Discovery Channel, and the History Channel, consistently highlighted for their quality, depth, and creativity.

 When you choose Artviva, you’re choosing a company that’s trusted by travel experts and loved by travelers from around the globe.

Fully Licensed and Compliant for Your Safety

Your safety and peace of mind are our top priorities. Artviva is a fully licensed travel company in accordance with Italian and European consumer protection and safety laws. This means you can book with confidence, knowing that your experience is compliant with all regulations and safety standards.

Our on-the-ground presence in Florence means we are here to assist with any needs, changes, or emergencies, ensuring that your travel experience is as smooth and worry-free as possible.

Experiences, Not Just Tours

We don’t just offer tours; we create experiences that engage, inform, and entertain. Whether you’re exploring the art-filled streets of Florence, discovering hidden gems in Rome, enjoying a luxury villa retreat in Tuscany, or embarking on a private adventure on the Amalfi Coast, every Artviva experience is designed to immerse you in the local culture.

 Our small-group philosophy, with a maximum of six guests, guarantees a more intimate and personal journey, where you can connect deeply with both the guide and your fellow travelers.

a virtual trip to tuscany

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