Florence Medici tour - The Godfather of the Renaissance

Q: What forms of payment do you accept?

We accept most major credit cards and payment forms. Please see the bottom of our website for the payment types accepted.

Q: Why choose a private tour?

Most of our customers enjoy having the benefits of a private tour. You have your own guide. You can have rest stops when you like. We can tailor the tour to suit your needs and preferences. We always choose the best guide for your needs, whether you are a family, an art school, or a company doing an incentive event.

Q: Are the tours kid friendly?

All our tours except our Sex, Drugs and Renaissance tour are kid friendly. When doing a private tour with us, you have your own guide, so tell us in the notes of the booking the ages of your kids and we will tailor the tour and choose a guide that's great for kids for you. We also have 4 special kids' tours in Florence.

Q: What should I bring on my tour?

No large bags or backpacks in museums, in churches shoulders and knees must be covered so bring a scarf to cover your shoulders. IF it's a walking, bicycle or a countryside tour make sure to bring comfortable shoes. It's important for everyone to bring their ID student or children for the museum

Q: Is the tour in English?

All tours are conducted in English only unless otherwise noted or requested. Other languages available for all private tours on request.

Q: Arrival times?

We recommend arriving 15 minutes before departure time for all tours and services

Q: Do you offer private tours?

We are offering mainly Private and some Semi-private tours at the moment. We do not offer many semi private small group tours anymore due to the consequences of the Covid-19 pandemic. The difference between Private and Semi-private is that the private tours are fully private tours with your own guide and the Semi-private are small shared group tours where individuals can join others.

Q: What can I wear in an Italian church?

Knees and shoulders must be covered to enter the churches! Travelling in hot weather? Don't worry, you can drape a shawl over your shoulders.

Q: Is it appropriate to tip your guides?

If you enjoyed your tour and would like to give your guide a token of appreciation, tips are happily accepted. When asked, the office staff recommends whatever amount you feel comfortable with giving.

Q: Is there a number I can call?

Yes, visit our Get In Touch page for all our contact details.

Uncover the Medici Legacy in Renaissance Florence

Embark on an immersive journey through Florence with “The Godfather of the Renaissance” tour, dedicated to the Medici family’s rise and influence over centuries of history. Known as the “Godfathers of the Renaissance,” the Medici were patrons of art, finance, and political power whose influence shaped the art, architecture, and spirit of Florence.

Experience Florence through the Eyes of the Medici with this Florence Medici tour

Starting at the statue of Giovanni dalle Bande Nere in Piazza San Lorenzo, this walking tour takes you through nine significant stops, each linked to pivotal moments in the Medici family’s story. At each stop, you’ll dive into stories of power, rivalry, and cultural patronage.

Piazza San Lorenzo – Giovanni dalle Bande Nere
- Meet your guide at the statue of Giovanni dalle Bande Nere, known for his military prowess and the family’s enduring connection to Florence. Learn about the warrior spirit and political strategies that fortified the Medici legacy.
Palazzo Medici – Medici Palace Tour
- Step inside Palazzo Medici, the first Renaissance palace designed by Michelozzo, at the request of Cosimo the Elder. This palace symbolizes Medici power, wealth, and dedication to art. Discover the secrets of its architecture and art collections.
Garden of San Marco – Lorenzo the Magnificent’s Retreat
- Walk through the serene Garden of San Marco, where Lorenzo the Magnificent gathered poets, artists, and philosophers. Learn how Lorenzo supported Florence’s artistic community, cementing the Medici’s role as cultural patrons.
Santissima Annunziata – A Visit from Pope Leo X
- Enter the Church of Santissima Annunziata, designed by Michelozzo for Piero the Gouty. Hear tales of Pope Leo X, the Medici’s first pope, and the church’s role in the Medici’s religious influence.
Piazza Santissima Annunziata – Hospital of the Innocents
- Discover Florence’s first public Renaissance building, the Hospital of the Innocents, designed by Brunelleschi. Commissioned by Giovanni di Bicci, it reflects the Medici’s philanthropic legacy and dedication to public welfare.
Duomo Complex – The Pazzi Conspiracy
- In front of the Cathedral, relive the intrigue of the Pazzi Conspiracy—a plot to assassinate Lorenzo and his brother Giuliano. This event tested Medici resilience and reinforced their influence on Florence.
Via Calimala – The Medici’s Banking Empire
- Explore Via Calimala, where the Medici Bank first prospered. Discover how Giovanni di Bicci’s financial genius and the Medici Bank’s innovative practices supported Florence’s economy and their family’s rise.
Piazza della Signoria – Savonarola and Lorenzo’s Legacy
- Walk through Piazza della Signoria, where the friar Savonarola challenged Medici rule and the ideals of the Renaissance. Learn about his famous “Bonfire of the Vanities” and Lorenzo’s complex legacy.
Palazzo Vecchio – Cosimo the Elder’s Imprisonment
- End the tour at Palazzo Vecchio, where Cosimo the Elder was held captive in the Alberghetto prison. Understand how this pivotal event strengthened Medici resolve and influenced Florence’s political landscape.

FAQs The Godfather of the Renaissance – Medici Family and Florence:

Who was the Medici family, and why are they significant?
The Medici family was one of the most powerful families in Renaissance Europe, known for their patronage of the arts, their influence on Florence’s political landscape, and their impact on Renaissance culture.

What will I learn on this tour?
This tour focuses on the Medici’s rise, the art and architecture they influenced, and their impact on Florence’s culture, politics, and economy. It’s perfect for those interested in Renaissance history, Florence’s art, and the Medici legacy.

Is this tour suitable for families?
Yes, the tour is suitable for families with older children interested in history. The stories of power, rivalry, and culture appeal to all ages.

How long is the tour?
The tour lasts approximately 3 hours, covering key locations in Florence’s historical center.

Does the tour include entry to sites?
Yes, the tour includes entry to Palazzo Medici and the Church of Santissima Annunziata. For other sites, we provide insightful discussions and exterior views.

Is this a walking tour?
Yes, it is a walking tour through Florence’s historical center, designed to provide a rich historical experience while enjoying the city’s beautiful architecture.

Can this tour be customized?
Absolutely! We can tailor the experience to focus on specific Medici figures or add extra stops. Just let us know your preferences.

Book Now!

Dive into Florence’s Renaissance past with our exclusive Godfather of the Renaissance Tour. Artviva has over 20 years of experience in creating exceptional, historically rich experiences. Book today and explore Florence through the Medici legacy!

Don’t Miss Out!

Our Medici family tours are popular, especially with history enthusiasts. We recommend booking at least 2 months in advance to secure your place for this unique Florence experience.

Length/Duration: Approximately 3 hours
What’s Included:
- Private tour with expert guide
- Entry to Palazzo Medici and Santissima Annunziata
What’s Not Included:
- Gratuities
- Transportation (available upon request)

Expand your exploration of Florence’s fascinating history and culture with these complementary activities:

Masterpieces of the Uffizi Gallery Private Tour
The only guided visit that takes you through both levels of the iconic Uffizi Gallery! Gain the best view and insight into Italy’s greatest art with us.
The Original David Tour – Accademia Museum
Skip-the-line entry to see Michelangelo’s David sculpture with our expert guides.
Michelangelo in Florence Tour – Medici Family Patronage
A unique Michelangelo tour. See an original Michelangelo contract in a Florence palace. An exclusive Florentine experience with internationally-acclaimed author, historian and aristocratic count.

Tour Details

Meeting Point

We’ll confirm the meeting point with you after booking.
If you would like a private transfer to the meeting point please choose the optional add-on.

FAQ's

         b
 What forms of payment do you accept?
 
We accept most major credit cards and payment forms. Please see the bottom of our website for the payment types accepted.
  b
 Why choose a private tour?
 
Most of our customers enjoy having the benefits of a private tour. You have your own guide. You can have rest stops when you like. We can tailor the tour to suit your needs and preferences. We always choose the best guide for your needs, whether you are a family, an art school, or a company doing an incentive event. 
  b
 Are the tours kid friendly?
 
All our tours except our Sex, Drugs and Renaissance tour are kid friendly. When doing a private tour with us, you have your own guide, so tell us in the notes of the booking the ages of your kids and we will tailor the tour and choose a guide that’s great for kids for you. We also have 4 special kids’ tours in Florence.
  b
 What should I bring on my tour?
 
No large bags or backpacks in museums, in churches shoulders and knees must be covered so bring a scarf to cover your shoulders. IF it’s a walking, bicycle or a countryside tour make sure to bring comfortable shoes. 
 
 It’s important for everyone to bring their ID
student or children for the museum 
  b
 Is the tour in English?
 
All tours are conducted in English only unless otherwise noted or requested. Other languages available for all private tours on request. 
  b
 Arrival times?
 
We recommend arriving 15 minutes before departure time for all tours and services
  b
 Do you offer private tours?
 
We are offering mainly Private and some Semi-private tours at the moment. We do not offer many semi private small group tours anymore due to the consequences of the Covid-19 pandemic. The difference between Private and Semi-private is that the private tours are fully private tours with your own guide and the Semi-private are small shared group tours where individuals can join others.
  b
 What can I wear in an Italian church?
 
Knees and shoulders must be covered to enter the churches! Travelling in hot weather? Don’t worry, you can drape a shawl over your shoulders.
  b
 Is it appropriate to tip your guides?
 
If you enjoyed your tour and would like to give your guide a token of appreciation, tips are happily accepted. When asked, the office staff recommends whatever amount you feel comfortable with giving.
  b
 Is there a number I can call?
 
Yes, visit our Get In Touch page for all our contact details.
  b
 What about suggestions for particular holidays?
 
Save time by browsing our website for ideas on romantic getaways, historic residences, palace and castle stays, beautiful views, good value vacations, classic Tuscan country holidays and top attractions. Stop by to chat with us about the best shopping and restaurants in Florence and Tuscany!
  b
 Is your company registered and licensed under Italian Laws?
 
Yes. ArtViva, The Original and Best Walking Tours is an ASTA registered company based in Florence, Italy, respecting national and international laws and regulations regarding tourism. (Chamber of Commerce Number 516411)