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Founded in 1996,

ArtViva offers highest quality public and private tours and events, all designed in keeping with our philosophy of providing authentic experiences to visitors in Italy. With our background in theater, we also create and organize spectacular and unique events for exclusive private or company occasions, from masked balls and costumed performances to unforgettable wedding proposal moments and anniversary celebrations. We are very proud of our unique breadth of offerings and our commitment to bringing the amazing history, art and culture of Italy to our clients. The ArtViva community of collaborators – wonderful qualified guides and experts, a competent multi-lingual staff, local artisans, art historians, aristocrats and celebrities – further distinguishes us as a tour and event provider of excellent reputation and character. We are always eager to partner with American travel agents and tour operators, to whom we offer partner benefits such as a competitive commission and discounts, and convenient, personalized access to our booking system. With expertise, professionalism, passion and flair, ArtViva shares the genuine Italy with those who choose us.

Have a look at the range of distinctive, original tours throughout Italy available in the regions we know and love - FlorenceTuscany, RomeVenice, Cinque Terre, Sicily and beyond - as well as our Exclusive Experiences and Special Packages

Meet the ArtViva Directors:

After completing a Fine Arts (Film) and History degree, Austrialian-born Rose Magers went on to complete a Law degree, receiving upon graduation the United Nations University Medal for International Public Law. Her Law expertise was dedicated to freelance historical research through a Master's programme in Italy. Her love of history, the arts, creative innovation and all things Italian led to the founding of ArtViva as a way to share Italy's astoundingly rich heritage. She is the Italy Chapter President for ASTA. Rose can be reached via email at rose@artviva.com or by phone at +39 055 264 5033 (Florence office) or +39 329 61 32 730 (Italian cell phone).

Pier Testa, with his extensive international experience in experimental theatre practice, brings well-attuned cultural management skills to ArtViva, enabling the ArtViva team to produce sophisticated cultural travel experiences. Before becoming a Director of Artviva, Pier was a director and producer of a professional theatre company and an official consultant for a number of years for performances in museum spaces in Florence. Pier is Italian.

ArtViva Staff: 

ArtViva's staff is comprised of helpful, knowledgeable professionals ready to go to great lengths to make sure your time in Italy is extraordinary. We speak 10 languages cumulatively and come from an array of diverse backgrounds. We pride ourselves on excellent service, integrity in business, and our ability to provide authentic Italian experiences to our customers. We love everything Italian and look forward to sharing our best kept secrets and insider tips and suggestions with you! 

Artviva, The Original & Best Walking Tours & Events is a fully-licensed and bonded tour operator operating in accordance with European laws.

REA Number 516411. Insurance Policy Unipol Number 065032357144.


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