About ArtViva

A leader in Italy travel experiences, events, and services.


"Walking Tours of Florence are wise and well informed. They have a fresh accessible style which makes it fun. The recipe seems to be the more you enjoy the more you learn. And it works."

Michael Palin

Actor/Presenter (Monty Python and a list of fabulous films too long to list here)

"The Greatest Tour Guide Ever!"

Lou Reed


"...This tour is wonderful, it is informative, complete and fun. And more importantly, you don't feel like a sheep in a flock, herded around town..."

Richard Kind

Actor (Mad about You, Spin City)

"Thank You for the Wonderful Experience!"

Alex Rodriguez

Baseball Star (In December of 2000 Rodriguez became the best-paid ballplayer of all time when he signed a $252 million contract with the Texas Rangers)

"Walking Tours of Florence are much more than tours, because you leave feeling almost as if you know Michelangelo and the other Masters personally."

Mike Munro

One of Australia's finest investigative journalists and well known media personalities.

"Thank you for a wonderful job… you made us feel like we were the most important people in Florence. We all left singing your praises. Thank you very much."

Bill Kurtis

Acclaimed documentary host and producer, network news anchor and multimedia production company.

"Entertaining and Informative!"

Nat Young

World Surfing Champion

"I had the most relaxing and fun experiences with you covering Italian food, wine, art and culture. Thank you for the warm and friendly way in which you welcomed me. I was very impressed by the high professionalism of your staff."

Chi Xun

Director and writer


Founded in 1996, ArtViva offers highest quality public and private tours and events, all designed in keeping with our philosophy of providing authentic experiences to visitors in Italy. With our background in theater, we also create and organize spectacular and unique events for exclusive private or company occasions, from masked balls and costumed performances to unforgettable wedding proposal moments and anniversary celebrations. We are very proud of our unique breadth of offerings and our commitment to bringing the amazing history, art and culture of Italy to our clients. The ArtViva community of collaborators – wonderful qualified guides and experts, a competent multi-lingual staff, local artisans, art historians, aristocrats and celebrities – further distinguishes us as a tour and event provider of excellent reputation and character. We are always eager to partner with American travel agents and tour operators, to whom we offer partner benefits such as a competitive commission and discounts, and convenient, personalized access to our booking system. With expertise, professionalism, passion and flair, ArtViva shares the genuine Italy with those who choose us.

Have a look at the range of distinctive, original tours throughout Italy available in the regions we know and love - FlorenceTuscany, RomeVenice, Cinque Terre, Sicily and beyond - as well as our Exclusive Experiences and Special Packages

Meet the ArtViva Directors:

After completing a Fine Arts (Film) and History degree, Austrialian-born Rose Magers went on to complete a Law degree, receiving upon graduation the United Nations University Medal for International Public Law. Her Law expertise was dedicated to freelance historical research through a Master's programme in Italy. Her love of history, the arts, creative innovation and all things Italian led to the founding of ArtViva as a way to share Italy's astoundingly rich heritage. She is the Italy Chapter President for ASTA. Rose can be reached via email at rose@artviva.com or by phone at +39 055 264 5033 (Florence office) or +39 329 61 32 730 (Italian cell phone).

Pier Testa, with his extensive international experience in experimental theatre practice, brings well-attuned cultural management skills to ArtViva, enabling the ArtViva team to produce sophisticated cultural travel experiences. Before becoming a Director of Artviva, Pier was a director and producer of a professional theatre company and an official consultant for a number of years for performances in museum spaces in Florence. Pier is Italian.

ArtViva Staff: 

ArtViva's staff is comprised of helpful, knowledgeable professionals ready to go to great lengths to make sure your time in Italy is extraordinary. We speak 10 languages cumulatively and come from an array of diverse backgrounds. We pride ourselves on excellent service, integrity in business, and our ability to provide authentic Italian experiences to our customers. We love everything Italian and look forward to sharing our best kept secrets and insider tips and suggestions with you! 

Artviva, The Original & Best Walking Tours & Events is a fully-licensed and bonded tour operator operating in accordance with European laws.

License Number 516411. Insurance Policy Number is Unipol No 065032357144.