The ArtViva Difference


"Walking Tours of Florence are wise and well informed. They have a fresh accessible style which makes it fun. The recipe seems to be the more you enjoy the more you learn. And it works."

Michael Palin

Actor/Presenter (Monty Python and a list of fabulous films too long to list here)

"The Greatest Tour Guide Ever!"

Lou Reed


"...This tour is wonderful, it is informative, complete and fun. And more importantly, you don't feel like a sheep in a flock, herded around town..."

Richard Kind

Actor (Mad about You, Spin City)

"Thank You for the Wonderful Experience!"

Alex Rodriguez

Baseball Star (In December of 2000 Rodriguez became the best-paid ballplayer of all time when he signed a $252 million contract with the Texas Rangers)

"Walking Tours of Florence are much more than tours, because you leave feeling almost as if you know Michelangelo and the other Masters personally."

Mike Munro

One of Australia's finest investigative journalists and well known media personalities.

"Thank you for a wonderful job… you made us feel like we were the most important people in Florence. We all left singing your praises. Thank you very much."

Bill Kurtis

Acclaimed documentary host and producer, network news anchor and multimedia production company.

"Entertaining and Informative!"

Nat Young

World Surfing Champion

"I had the most relaxing and fun experiences with you covering Italian food, wine, art and culture. Thank you for the warm and friendly way in which you welcomed me. I was very impressed by the high professionalism of your staff."

Chi Xun

Director and writer


What makes a tour satisfying and worthwhile, and how can you be sure your tour company of choice will deliver a quality experience? To start, consider things like the value of your time, your money, your safety and peace of mind. 

As fully licenced and bonded operators and leaders in the Italian tourism sector, we at ArtViva understand the high-quality difference. We invite you to consider the following when booking your tours:

1. Guides on lower-quality tours may not be able to adequately communicate in your language.
2. Guides may be disinterested in whether you enjoy the tour.
3. Unskilled guides may not have adequate presentation skills and may not be able to entertain you.
4. The guide on a lower quality tour may give incorrect information.
5. On a lower quality tour, you may be stuck in a large group, herded around like sheep (a common sight in Florence, Rome and Venice).
6. A lesser tour route may be designed to save the company or guide money and may not ensure you see the 'must-sees'.
7. Some tour companies may say they have small groups when in fact they do not.
8. On a lower-quality tour, you may be asked to pay cash for 'extras' like museum entries. This is not a good idea security-wise and may be illegal. 
10. Non-expert guides may waste your time by making unscheduled stops in overpriced leather and souvenir shops that give commissions to the guide and company.
11. There may be hidden costs with low-cost tours. Check prices carefully - they may seem cheaper, but when you arrive for the tour you may have to pay extra in cash on arrival.

A Special Note of Warning on Bicycle and Wine Tours in Florence and Tuscany: Choosing a lower-quality bike and/or wine tour may mean being driven by unlicenced drivers, being piled into vans without a proper seat (for example: a 9-seater vehicle carrying 11 persons or more). Or the company could be unlicenced (meaning it does not have insurance). For your own saftey, we suggest you check the company is licenced to do tours in Italy before making a reservation. You may be asked to pay in cash on the street, which is not a good practice.